Shabang Festival
Shabang Festival
Two seasons. One cohesive campaign system built from scratch each year around the festival's evolving theme — delivered across every format from SMS to a 10-foot tent canopy.
Year
2024–2025
Client
SLO CAL Roots
Service
Cannabis, Events, Festival, Campaign, Print, Digital, Social, Signage
Category
Events
Overview
Shabang is SLO CAL Roots' annual summer activation at the Shabang Music Festival on the California Central Coast. Each year the campaign is a full rebuild — new theme, new creative direction, consistent brand presence. I designed the complete activation system both seasons: VIP signage, banners, canopy graphics, discount flyers, social content, and SMS campaigns. Everything from the moment a customer walked through the gate to the follow-up message on their phone.
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