Stacie Highland

I'm Stacie Highland — a marketing and design professional based on the California Central Coast.

For more than a decade, I've worked inside a category most agencies won't touch: regulated industries. Cannabis, wine, food, and civic brands don't get the same playbook as a tech startup or a lifestyle brand. There are compliance constraints, licensing considerations, distribution restrictions, and community sensitivities that most designers and marketers have never had to navigate. I have.

My work lives at the intersection of brand strategy and hands-on design execution. I'm the person who can run the campaign planning meeting in the morning and be production-ready on a packaging file in the afternoon. I build brand ecosystems — not just logos, not just campaigns, but the whole connected system that makes a brand feel cohesive from the shelf to the billboard to the Instagram feed.

I'm based in San Luis Obispo County, and I've built most of my career around Central Coast businesses. I know this community, I know this market, and I know what it takes to make a brand land here.