Live Oak Music Festival
Live Oak Music Festival
Live Oak is a long-standing annual fundraiser for KCBX public radio. My job was to take Clayton Benge's commissioned poster artwork and build a complete design system and campaign around it — then execute every deliverable.
Year
2024
Client
KCBX Public Radio
Service
Events, Festival, Print, Digital, Social, Email, Signage, Campaign
Category
Events
Overview
Live Oak Music Festival had a logo and a history, but no design system. Every year the campaign is rebuilt around that year's commissioned poster art. In 2024 that artist was Clayton Benge. I extracted the visual language from his illustration — the birds became recurring design elements, the colors and typography were derived directly from his artwork — and built a coherent system that held together from a street banner to an Instagram post to a printed program. Deliverables included Instagram content, event signage, a street banner, four Mailchimp emails with original content, a press release, New Times ads, a postcard, and on-site marketing coordination.
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