SLO CAL Roots — Full Arc
SLO CAL Roots — Full Arc
Six years. One client. Two completely different brand systems. The SCR Full Arc is my most original creative work and my longest brand stewardship engagement — and together, the chapters tell the most complete story of what I do.
Year
2019–2024
Client
SLO CAL Roots
Service
Cannabis, Brand Identity, Sub-brands, Print, Digital, Events
Category
Brand Identity
Overview
When SLO CAL Roots came to me, they had a name, a vision, and an existing logo. I built everything else. Starting with a horizontal version of the logo, I developed a complete brand system — a new color palette, typography system, original graphics, textures, and patterns. I wrote the brand guidelines and developed the brand voice. Then I built the sub-brand identities: Flash Freeze Kings, Inner Circle, SCR Farms, and Slocal Supply Co. Years later I stepped back in to steward a full rebrand — and helped bring a third retail location, Root One in Guadalupe, from license application to open doors.
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